In the category of continuing education, our very own CEO, Andrew Beckman hits the road tomorrow for a lineup of speaking engagements that will take him from The Big Apple to Toronto.
First stop, integrated marketing week in NYC on June 11, where Andrew will join an incredible cast of keynote speakers to discuss Integrating Paid, Owned and Earned Media for Campaign Success. The session is from 1:15 – 1:55 p.m. and will cover how to create an integrated digital marketing approach.
Next stop, Toronto for SES on June 13, from 10:30 to 11:30 a.m. where Andrew will discuss this same topic in conjunction with Search and Social Media sessions with an emphasis on:
•Analyzing PPC keywords for proper SEO linking strategies
•Increasing organic keyword saturation using PPC data
•Maintaining lasting SEO ranking and increasing PPC effectiveness
•How content and social media drive SEO rank