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Why Corporate Should Regulate SEO for Franchise Owners
By now, the term local search engine optimization has entered the vocabulary of most franchise or multi-unit marketing departments. More than 20 percent of all searches are localized, and this number...
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The Shift from Relevant to Useful
Relevant and useful. These terms are often used interchangeably in search marketing, but they are very different. A great Search Insider post by Gord Hotchkiss outlined this idea within the context of...
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Organizing Teams To Support Effective Content Delivery
Over the last several months, I have found the conversation around content to be slowing evolving from “Why is content important to my business?” to “How do we organize around content delivery”? The...
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What Does Google’s Knowledge Graph Mean for Marketers?
Google took a major step this week in bringing to fruition a concept they have been working on for some time now. The release of Google’s “Knowledge Graph” is Google revealing to the public how it will...
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Help Denver Become the Destination for the SEOmoz Mozcation
It’s that time of year again. SEOmoz is looking to pack up the station wagon and buckle in their friendly robot for a road trip. The Family Mozcation is a contest to see who in the interactive...
View ArticleMonthly Industry Roundup: July 2012
Welcome to the first installment of our new Monthly Industry Roundup Series. As we go about our work all of our planners, managers, analysts, designers and creative technologists gather facts and...
View ArticleLocalized SEO Working for National Brands: Guest Blog Post
This guest post was written by Matt Schexnayder who is on the SpareFoot marketing team. SpareFoot is the largest online marketplace for self-storage with more than 6,000 facilities listed nation-wide....
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Social Media and The Law: Are You Protected?
At one point in the not so distant past, social media was like the Wild Wild West—unconstrained by the laws and rules forced on other media sources. Users reposted any image onto their own blogs...
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SES Chicago Soundbites
I had so much fun creating the Content Marketing World soundbites images, I decided to do the same with from my recent trip to Search Engine Strategies in Chicago. Below are some of the great insights...
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The Big Wins of 2012
Who said the marketing world slows down around the holidays? We’ve been hustling all week to get in last-minute projects, have kick off meetings with new clients and pre-load content for the upcoming...
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New Clients for 2013
There’s nothing like starting off a new year with a new project. Location3 is excited to announce three new clients signed on for our services in December. We look forward to partnering with these...
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Facebook Graph Search: Finally A Real Threat to Google?
Yesterday, Facebook announced the release of Graph Search, which will allow users to search Facebook using personalized, social data. If you’re looking to find a local restaurant that is recommended by...
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Optimizing Business Pages for Facebook Graph Search
To piggy back on Angie’s article yesterday about the launch of Facebook Graph Search, I wanted to provide a little more information specific to how to give your business and place pages their best...
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Integrated Digital Marketing for Franchise Systems
In case you missed our webinar “Integrated Digital Marketing for Franchise Systems”, co-hosted by Google, we wanted to give a recap of the great content outlining why integrated digital strategies are...
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How the New FTC Guidelines Impact Bloggers and Social Media
photo credit: Jim Muckian via photopin cc Last month, the Federal Trade Commission (FTC) came up with new guidelines for bloggers and social media users to disclose sponsored content or free product...
View Article6 Strategies For Creating Effective Vine Videos
What can your brand do with a simple six-second video that’s shot with a cell phone camera? Quite a bit, actually. Simple can be good. Twitter transformed the world using hashtags and 160 characters....
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Location3 Ski Day Becomes Visual Content
Despite our rapid growth, Location3 is hanging on tight to our annual Ski Day tradition. The bus to Arapahoe Basin keeps getting bigger, the party at “The A-Bay Beach” keeps getting rowdier and the BBQ...
View ArticleLocation3 Media Wins AMA Silver Peak Award
The Location3 team who showed up at last night’s Colorado Peak Awards wouldn’t claim to leap tall buildings in a single bound or bend steel with their bare hands, but that didn’t stop them from...
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Location3 CEO Andrew Beckman Speaks on Paid, Owned and Earned Media
In the category of continuing education, our very own CEO, Andrew Beckman hits the road tomorrow for a lineup of speaking engagements that will take him from The Big Apple to Toronto. First stop,...
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Location3 CEO Andrew Beckman to Speak at SES San Francisco
Andrew Beckman continues to keep a busy schedule while trekking around the globe this year as he presses forward championing channel integration in digital marketing and encourages brands to shift more...
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